Wal-Mart continues to make larger bets on going local and more sustainable as reported this morning;
In the United States, Wal-Mart will double the percentage of locally sourced produce it uses, to 9 percent, the company said. Wal-Mart defines local produce as that grown and sold in the same state. Still, the program is far less ambitious than in some other countries — in Canada, for instance, where Wal-mart expects to buy 30 percent of produce locally by the end of 2013, and, when local produce is available, increase that to 100 percent.
In emerging markets, Wal-mart has pledged to sell $1 billion of food from small and medium farmers (which it defines as farmers with fewer than 20 hectares or about 50 acres). It will also provide training for the farmers and their laborers on how to choose crops that are in demand as well as the proper application of water and pesticides.